Founders of AFC Morocco Tours
AFC Morocco Tours
Word from the Founders
At AFC Morocco Tours, our story is one rooted in passion and a deep love for Morocco’s rich heritage. Founded by a seasoned travel expert with over 20 years of experience in the Moroccan tourism industry, the company was born from a desire to showcase the country’s unparalleled beauty, culture, and history. Our founders, who hail from the breathtaking Atlas Mountains, have always felt a profound connection to Morocco’s diverse landscapes, ancient traditions, and warm hospitality. With every tour, we aim to share this deep connection, acting not just as guides but as storytellers and cultural ambassadors, offering an authentic experience of Morocco that goes beyond the surface.
Since our early days in the tourism sector in 2002, we’ve worn many hats—working as hoteliers, guest house managers, booking agents, and independent guides. This hands-on experience across different facets of the industry has given us unique insights into what makes a truly exceptional travel experience. Leveraging this expertise, we established AFC Morocco Tours to provide personalized, high-quality tours that celebrate the true essence of Morocco. Today, we are proud to create journeys that honor Morocco’s traditions while promoting sustainable tourism, ensuring that our beautiful country can be enjoyed by future generations.
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